Holcim - Deconstructing Sustainability

LinkedIn post by Holcim showing a podcast cover titled 'Deconstructing Sustainability: The First Net-Zero Podcast' alongside a photo of a Holcim branded pillar on a tree-lined street, with the podcast episode titled 'A Sustainable Planet for All' dated 19th Aug 2024.

An Engaging Way to Promote Your Services

Podcasts are naturally more engaging than other forms of media, making them the perfect promotional tool. From telling listeners about your services and why they should invest in them, to offering case studies and user testimonials to back up your claims, the opportunities to sell your product are endless.

Man and woman standing side by side wearing blue Holcim branded polo shirts against a cloudy sky background.

Establish Yourself as a Sustainability Leader

Long-form content, like podcasts, offer a naturally-better method of establishing industry leadership. Through your chosen host, you’ll have an enhanced opportunity to showcase Holcim’s area of expertise. This will make it easier to position the brand as a leader in its field, and pitch it as a household name.

Smiling construction worker wearing glasses, a white hard hat, and a yellow high-visibility jacket in front of industrial equipment.

Become a Trusted Voice in the Construction Industry

Podcasts give you the opportunity to tell listeners about Holcim’s story. Creating transparency about the origins of your business and the values you stand for can be really beneficial when it comes to building a dedicated audience and clientele.

If listeners genuinely feel like they know and trust who you are as a brand, they’ll be more willing to work with you.

Woman with long hair sitting in a chair speaking into a microphone in a podcast studio.

Grow a Loyal, Dedicated, & Invested Audience

Because podcasts are really accessible, listeners can tune into your show from anywhere around the world, making them the perfect tool for reaching new audiences. There’s something about audio that helps to build a tight-knit community amongst listeners, and that can add real value to your business.

Laptop screen showing Holcim website with half-year 2024 profitable growth results and overlay of site visits graph indicating 128,7K visits with a 20.4% increase.

Drive Website Traffic & Boost SEO

Getting people to your brand’s website is the hardest part of the sales process. Thankfully, a good podcast content strategy will help you out with this. Because as your podcast builds, so will people’s confidence in it. And hopefully, so will your overall podcast SEO presence.

Urban scene with two large glass and steel geodesic domes surrounded by greenery and people walking near market tents, set against tall modern buildings.

Increase Conversion Rates & Drive Sales

Creating a podcast can lead to improved sales figures and conversions. Because if you can get your audience to trust you, you’re more likely to make a sale. And getting behind the microphone, putting a face to the name, and interacting with clients in a genuine way is key for building up that trust.

Two men seated in red armchairs in a room with large windows, recording a podcast using microphones with orange windscreens.

Create an Additional Stream of Revenue

Once your podcast starts to gain some traction and popularity, there’s the potential to monetise it. If you can deliver engaging content on a regular basis to a loyal audience, you’ll increase your chances of monetising episodes.

This might be through sponsorships, cross-promotion, premium content subscriptions, listener donations, or affiliate marketing.

Why You Should Choose Cue Podcasts as Your Production Partner

We’re an award winning, full-service production agency that specialises in giving brands a voice - balancing creativity, collaboration, and technical excellence to reach desired target audiences. And having only established ourselves in 2021, we’ve already produced a number of chart-topping shows for a range of ambitious brands - including Roc Nation, Samsung, SailGP, West Midlands Trains, the Centre for Public Impact, Halifax, and more.

Diverse group of five smiling professionals standing under the text 'Reimagining Government' on a green background with logos of Centre for Public Impact and apolitical.

Collage showing the Holcim podcast 'Deconstructing Sustainability' on a smartphone, a podcast web page titled 'Holcim Launches Podcast Series to Highlight Zero-Carbon Innovations,' and a video player displaying a dome-shaped building in an urban area.

Discovery

Getting to Know Your Brand & Vision.

The first thing we'll do is work with you to gain a solid understanding of your existing audience, your goals, and your brand to develop initial concepts and themes.

We’ll also carry out audience research, format development, business goal alignment, content mapping, artwork creation, and host sourcing.

Production & Pre-Production

Laying the Foundation.

Once the concepting phase is complete, our team will assist and direct you while you record - whether on-location in one of our studios or remotely over video link. You’ll be assigned a dedicated producer who will take care of all the audio mixing and mastering, sound design, show notes, and recording equipment.

Once your episodes are edited, we'll distribute them to all the major players (including Apple and Spotify) via our super-fast hosting platform.

Promotion & Marketing

Helping You Reach More Listeners.

After launch we'll help maximise your reach with a tailored marketing strategy across social channels, web content, and email. This can include audiograms, social posts, blog posts, paid ad campaigns, and more.

Analytics & Insight

Understanding Your Impact.

Lastly, we’ll keep you updated with how your podcast is performing, with weekly analytic insight reports. This allows you to see which of your episodes are most popular with listeners so you can double down on the things that work.

“In the past, I’ve produced podcasts on my own without help and found it very difficult to juggle with other tasks. Working with Cue made life so much easier. We’re not professional podcasters. So it made sense to work with a production partner who already knows all the best practices.”

Man with short brown hair and glasses wearing a light blue collared shirt, smiling in front of a blurred window background.

Kristian Louma
Chief Strategy Officer - Utopia Music

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"Working with a dedicated production partner made the whole process so much smoother. There were so many moving parts to this project, meaning less room for error. Cue took care of all the technical stuff and hand-held me through each stage of the process from start to finish."

Woman with long brown hair wearing a navy sleeveless top, standing with arms crossed and a slight smile against a plain light gray background.

Alexandra Jones
The Stack World

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"Cue's expertise, creativity, and dedication to our vision helped bring our podcast, Bang the Drum, to life. If any company or individual is ever looking to get into podcasting, I highly recommend speaking with Niall and the team at Cue."

Abstract purple icon of a person on a circular lavender background.

Shaun Staff
Head of External Communications at Azets

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Hi Holcim,
Let’s get people talking about building a progressive, brighter future together.

How Podcasting Can Benefit the Holcim Brand.

An Engaging Way to Promote Your Services

Establish Yourself as a Sustainability Leader

Become a Trusted Voice in the Construction Industry

Grow a Loyal, Dedicated, & Invested Audience

Drive Website Traffic & Boost SEO

Increase Conversion Rates & Drive Sales

Create an Additional Stream of Revenue

Why You Should Choose Cue Podcasts as Your Production Partner

Getting to Know Your Brand & Vision.

Laying the Foundation.

Helping You Reach More Listeners.

Understanding Your Impact.

Book a call with our Head of Partnerships to learn more about what podcasting can do for the Holcim brand.

The latest from the desk of Cue.

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Brook Street Recruitment & Cue Podcasts Launch Season 2 of PeopleFirst Podcast

Cue Podcasts Partners with Everything Is Content to Deliver the Next Must-Listen to Show

Hi Holcim, Let’s get people talking about building a progressive, brighter future together.

How Podcasting Can Benefit the Holcim Brand.

An Engaging Way to Promote Your Services

Establish Yourself as a Sustainability Leader

Become a Trusted Voice in the Construction Industry

Grow a Loyal, Dedicated, & Invested Audience

Drive Website Traffic & Boost SEO

Increase Conversion Rates & Drive Sales

Create an Additional Stream of Revenue

Why You Should Choose Cue Podcasts as Your Production Partner

Getting to Know Your Brand & Vision.

Laying the Foundation.

Helping You Reach More Listeners.

Understanding Your Impact.

Book a call with our Head of Partnerships to learn more about what podcasting can do for the Holcim brand.

The latest from the desk of Cue.

Cue Podcasts & Limeblue Launch Europe’s First Fully-Integrated Live Podcast Booth Experience for Events

Brook Street Recruitment & Cue Podcasts Launch Season 2 of PeopleFirst Podcast

Cue Podcasts Partners with Everything Is Content to Deliver the Next Must-Listen to Show

Hi Holcim,
Let’s get people talking about building a progressive, brighter future together.