Hi Equans, Let’s get people talking about enabling a greener, more efficient and connected world.
How Podcasting Can Benefit the Equans Brand.
We work with ambitious brands to define, create, and produce world-class podcasts from idea to production and beyond.
An Engaging Way to Promote Your Services
Podcasts are naturally more engaging than other forms of media, making them the perfect promotional tool. From telling listeners about your services and why they should invest in them, to offering case studies and user testimonials to back up your claims, the opportunities to sell your product are endless.
Establish Yourself as a Sustainability Leader
Long-form content, like podcasts, offer a naturally-better method of establishing industry leadership. Through your chosen host, you’ll have an enhanced opportunity to showcase Equans’ area of expertise. This will make it easier to position the brand as a leader in its field, and pitch it as a household name.
Become a Trusted Voice in the Technical & Energy Services Industries
Podcasts give you the opportunity to tell listeners about Equans’ story. Creating transparency about the origins of your business and the values you stand for can be really beneficial when it comes to building a dedicated audience and clientele.
If listeners genuinely feel like they know and trust who you are as a brand, they’ll be more willing to work with you.
Grow a Loyal, Dedicated, & Invested Audience
Because podcasts are really accessible, listeners can tune into your show from anywhere around the world, making them the perfect tool for reaching new audiences. There’s something about audio that helps to build a tight-knit community amongst listeners, and that can add real value to your business.
Drive Website Traffic & Boost SEO
Getting people to your brand’s website is the hardest part of the sales process. Thankfully, a good podcast content strategy will help you out with this. Because as your podcast builds, so will people’s confidence in it. And hopefully, so will your overall podcast SEO presence.
Increase Conversion Rates & Drive Sales
Creating a podcast can lead to improved sales figures and conversions. Because if you can get your audience to trust you, you’re more likely to make a sale. And getting behind the microphone, putting a face to the name, and interacting with clients in a genuine way is key for building up that trust.
Create an Additional Stream of Revenue
Once your podcast starts to gain some traction and popularity, there’s the potential to monetise it. If you can deliver engaging content on a regular basis to a loyal audience, you’ll increase your chances of monetising episodes.
This might be through sponsorships, cross-promotion, premium content subscriptions, listener donations, or affiliate marketing.
Why You Should Choose Cue Podcasts as Your Production Partner
We’re an award winning, full-service production agency that specialises in giving brands a voice - balancing creativity, collaboration, and technical excellence to reach desired target audiences. And having only established ourselves in 2021, we’ve already produced a number of chart-topping shows for a range of ambitious brands - including Roc Nation, Samsung, SailGP, West Midlands Trains, the Centre for Public Impact, Halifax, and more.
Discovery
Getting to Know Your Brand & Vision.
The first thing we'll do is work with you to gain a solid understanding of your existing audience, your goals, and your brand to develop initial concepts and themes.
We’ll also carry out audience research, format development, business goal alignment, content mapping, artwork creation, and host sourcing.
Production & Pre-Production
Laying the Foundation.
Once the concepting phase is complete, our team will assist and direct you while you record - whether on-location in one of our studios or remotely over video link. You’ll be assigned a dedicated producer who will take care of all the audio mixing and mastering, sound design, show notes, and recording equipment.
Once your episodes are edited, we'll distribute them to all the major players (including Apple and Spotify) via our super-fast hosting platform.
Promotion & Marketing
Helping You Reach More Listeners.
After launch we'll help maximise your reach with a tailored marketing strategy across social channels, web content, and email. This can include audiograms, social posts, blog posts, paid ad campaigns, and more.
Analytics & Insight
Understanding Your Impact.
Lastly, we’ll keep you updated with how your podcast is performing, with weekly analytic insight reports. This allows you to see which of your episodes are most popular with listeners so you can double down on the things that work.
“In the past, I’ve produced podcasts on my own without help and found it very difficult to juggle with other tasks. Working with Cue made life so much easier. We’re not professional podcasters. So it made sense to work with a production partner who already knows all the best practices.”
Kristian Louma Chief Strategy Officer - Utopia Music
"Working with a dedicated production partner made the whole process so much smoother. There were so many moving parts to this project, meaning less room for error. Cue took care of all the technical stuff and hand-held me through each stage of the process from start to finish."
"Cue's expertise, creativity, and dedication to our vision helped bring our podcast, Bang the Drum, to life. If any company or individual is ever looking to get into podcasting, I highly recommend speaking with Niall and the team at Cue."
Shaun Staff Head of External Communications at Azets
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