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People are listening to podcasts more than ever, and the demand for trusted voices in healthcare and aesthetics keeps growing. Whether breaking down industry trends, sharing business insights, or debunking common myths, podcasting gives professionals a direct line to an engaged audience.
And it’s not just about educating patients, podcasts are becoming a go-to platform for business owners, entrepreneurs, and industry leaders looking to expand their reach. Whether discussing innovations in aesthetics, the business of running a clinic, or the latest in wellness, podcasting opens the door to deeper conversations and new opportunities.
The potential here is huge. Podcasting not only is a tool for brand awareness, but also it's a way to drive growth, establish authority, and even create new revenue streams. But why is it so effective, and how can healthcare brands take advantage of it?
We’ll get to that shortly, but first, let us introduce a client we’re working with to produce an industry-leading healthcare podcast.
Dr Felix Bertram is the self-funded CEO and entrepreneur behind Skinmed, Switzerland's largest and fastest-growing clinic chain. Since founding the clinic in 2007, he has expanded it to five locations and has a team of 140 employees, including 20 doctors. Specialising in dermatology, plastic, and aesthetic surgeries, Felix brings industry experience and a unique perspective on running a successful aesthetics business.
Aesthetics & Biz is a podcast dedicated to helping professionals in the aesthetics industry navigate business, innovation, and growth. Hosted by Dr. Felix Bertram, the show shares real-world insights, expert advice, and behind-the-scenes stories from leading industry professionals. It’s designed for anyone in the field looking to gain knowledge, spark inspiration, and elevate their practice—whether they’re just starting out or scaling an established business.
A health industry podcast is a powerful way for medical and wellness professionals to share insights, educate audiences, and build trust. It covers everything from expert advice and patient stories to industry trends and innovations, all in an engaging, accessible format.
Before considering whether a healthcare podcast is the right fit for your brand, team, or event, we must recognise how podcasting can benefit the healthcare industry overall. Below, we’ve rounded up 11 main points.
Podcasting is one of the fastest-growing media formats, and healthcare brands have a major opportunity to tap into this expanding audience. In 2024, the number of podcast listeners worldwide hit 546.7 million, a 7.85% year-over-year increase. Meanwhile, 47% of Americans aged 12 and older now listen to podcasts monthly, up from 42% in 2023, according to Edison Research's Infinite Dial 2024 study.
The best part? There’s a podcast for nearly every niche: wellness, skincare, plastic surgery, medical advancements, and beyond. That means no matter what area of healthcare you specialise in, there’s an audience already out there looking for content like yours.
And it’s not just about reaching new ears. A podcast is a highly effective way to increase brand awareness from a different angle. It allows brands to share more depth, context, and background on their work, helping audiences understand their services and expertise in a more engaging way.
A podcast isn’t just a tool for finding new listeners, it’s a way to deepen connections with an existing audience. Whether educating people about treatments, breaking down myths, or sharing behind-the-scenes insights, a podcast creates a more personal, relatable touchpoint between a brand and its community.
Since podcasts are on-demand, listeners can tune in whenever it suits them, during a commute, exercising, or between appointments. This makes it easy for brands to stay in their audience’s routine without competing for their screen time. Podcasts are a simple way to stay connected, offer value, and keep your audience engaged in a format they already love.
Podcasting is an intimate format that naturally builds trust and authenticity. Listeners often tune in for extended periods, hearing expert voices deliver detailed explanations in a conversational, engaging way. This level of direct communication builds credibility in a way that traditional social media posts or short-form content can’t match.
A SiriusXM study found that listeners consider podcasts 23 times more trustworthy and authentic than social media. This massive shift highlights how people seek reliable, long-form content over quick, surface-level information. Additionally, podcast listeners report that the medium is 13.5 times better for their mental health and well-being than social media.
Aesthetics & Biz is a great example of this in action. The podcast shares real experiences from industry professionals, offering practical advice and creative inspiration for those looking to build a successful business in aesthetics. Providing honest insights and expert knowledge strengthens listener trust and positions itself as a go-to resource in the field.
Most medical professionals spend their careers inside an office, clinic, or hospital, engaging with patients one-on-one. But podcasting provides a way to step outside those walls and build a personal brand that reaches far beyond in-person interactions.
We’ve already seen this on TikTok with dermatologists like Dr Muneeb Shah and Dr Idriss, who skyrocketed in popularity by sharing accessible, expert-backed content. The same applies to podcasting, by creating a show, it lets professionals showcase their knowledge, personality, and authenticity in a format that builds long-term audience trust.
A great example is Dr. Karan Rajan, a general surgeon who amassed 5.3 million followers on TikTok and now hosts his podcast, Dr. Karan Explores. Through his podcast, he expands beyond short-form content, offering in-depth discussions on health topics while strengthening his authority in the field.
Another great example of this is the Aesthetics & Biz podcast episode that features Dr. Christian Subbio, one of the most sought-after plastic surgeons in the US), who shares his insights on how he used the power of social media to build his brand and connect with his audience.
Healthcare can be overwhelming, and misinformation spreads fast. People seek trusted experts who can simplify complex topics and debunk myths. That’s why so many medical professionals have gained massive followings—there’s a real demand for clear, factual health advice.
Podcasting is the perfect platform to dispel misconceptions, address trending health concerns, and offer reliable information in an accessible format. Whether clarifying medical procedures, discussing skincare ingredients, or tackling nutrition myths, a podcast allows experts to guide listeners through the noise with accurate, science-backed insights.
A podcast isn’t just a way to share your expertise, it’s also an opportunity to connect with fellow professionals and expand the conversation. By bringing on industry leaders, specialists, and innovators, hosts can offer new perspectives, deeper discussions, and fresh insights beyond their scope.
Aesthetics & Biz regularly features guests from different industry areas who share their skills, experiences, and wisdom. These interviews broaden knowledge, help professionals stay ahead of trends, and offer listeners a well-rounded understanding of the field.
Word of mouth is one of the most trusted forms of marketing, and podcasting is a powerful way to amplify it. Hearing real customers, business owners, or patients sharing their experiences creates genuine social proof that builds trust and credibility.
A McKinsey & Co. report found that word of mouth drives 20-50% of all purchasing decisions. In healthcare, this means potential patients or clients are more likely to trust a service or treatment when they hear firsthand success stories. A podcast provides a platform for these testimonials, making them more engaging and relatable than written reviews.
Podcasting not only reaches patients, but also creates a new way to connect with fellow professionals and establish yourself as a leader in your industry. Whether you share experiences, break down trends, or discuss the realities of working in the industry, a podcast allows you to influence and educate peers.
Aesthetics & Biz does precisely that, giving listeners a behind-the-scenes look at what it’s really like to work in the cosmetic surgery industry. Episodes like "Dr. Jake Sloane and David Segal: Creating the #1 Podcast in the Aesthetics Industry" and "Dan and Michele Julien: From Clinic to Clicks" explain how professionals can build influence through podcasting, digital platforms, or industry networking.
Establishing yourself as a trusted voice in your field sets you apart and opens doors to new opportunities, collaborations, and long-term business growth.
With new treatments, technologies, and research constantly emerging, healthcare evolves. Podcasts offer a fast, accessible way to share industry advancements, keeping professionals and patients informed.
From groundbreaking medical devices to cutting-edge treatments and business insights, a podcast can highlight the latest innovations in an engaging and easy-to-understand way. It’s a great tool for staying ahead of trends and positioning yourself as a go-to source for up-to-date, expert-driven insights.
A single podcast episode can be transformed into multiple content formats, making it easier to reach different audiences and maximise engagement. Instead of producing entirely new material, repurposing allows healthcare brands to extend the life of their content while staying active across multiple platforms.
Podcast episodes can be repackaged into:
Below is an example of how we edit the recorded podcast for Aesthetics & Biz episodes into shorter social media posts to entice brand followers to watch and listen to the full episode on the preferred channel.
While there are 600 million blogs and 51 million YouTube channels, there are only about 4.4 million podcasts—meaning there’s far less competition for attention.
More importantly, podcast listeners pay attention. Spotify Research has found that 60% of their audience says they tune into podcasts to educate themselves, and two out of three podcast listeners give them their full attention. Plus, they found that 81% of listeners have taken action after hearing audio ads. Listeners tune in because they trust the host, which carries over to recommendations. When a healthcare professional shares insights or suggests a product, it feels genuine, not forced.
That’s the power of podcasting—it creates a strong connection between the speaker and the audience. Listeners are more engaged, more aware, and more likely to act on what they hear, whether trying a new skincare treatment, booking a consultation, or exploring a health service.
This brings us to our last point—a podcast isn’t just a marketing tool. It can also be a direct source of revenue. Yes, listeners may hear an episode and decide to book a service, but monetisation goes far beyond that.
A well-established podcast with a loyal, engaged audience creates multiple earning opportunities. These could include sponsorships, in-episode ads, cross-promotions, or affiliate marketing. Brands are always looking for trusted voices to promote their products, and if a podcast delivers consistent, high-quality content, it becomes a valuable space for advertisers.
It’s a simple equation—the more engaged the audience, the more attractive the podcast becomes to potential sponsors. For healthcare professionals, that means turning expertise into income while still providing valuable content to listeners.
With the rise of podcasting, there’s never been a better time for healthcare brands to enter the space. Whether educating patients, building trust, expanding reach, or even generating revenue, a podcast offers a powerful way to connect with audiences in a genuine and engaging way.
The best part? It’s a flexible and scalable tool. Whether you’re a solo practitioner looking to establish your personal brand or a larger organisation wanting to position yourself as an industry leader, podcasting gives you the platform to share your expertise, grow your influence, and even create new revenue streams.
If you'd like to hear how the team at Cue can help your organisation start a podcast, click here.
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