Established in 2008 by Jay-Z, Roc Nation originally started out as a record label. The brand then quickly evolved by moving into talent management, concert production, film, and TV. It now represents some of the most recognizable names in music including Rhianna, J. Cole, Meek Mill, Christina Aguilera, and more.
Despite offering a diverse range of artist services, Roc Nation hadn’t experimented with podcasting before the pandemic. So in early 2020 they partnered with Cue to plan, produce, and promote professional-quality content. During lockdown, we worked directly with four Roc Nation artists to deliver a series of music-focused podcasts.
Spiritbox vocalist Courtney LaPlante highlights the challenges of being a woman working in music’s male-dominated metal scene. Through conversations with industry professionals, she examines the various forms of gender inequality they’ve experienced throughout their careers.
Cue worked alongside management and PR teams to plan a launch strategy for each podcast. Coordinated coverage in relevant industry publications promoted the shows to the right audiences upon release.
To make the most of this early attention, multiple episodes of each podcast went live on launch day. This allowed fans to binge-listen, and the subsequent spike in first-week download figures helped boost the position of each podcast in the Apple charts.
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